Buyer-facing phrasing lifted from advisory and regulatory sources, so answers land in market terms.

What it holds

• Phrase sets by theme, tagged to the sub-sector where they read naturally.
• Phrases to avoid, with the reason recorded.
• Evidence links so any phrase can be traced to a source.

Sources. Advisory research · Buyer publications

• Advisory synthesisMcKinsey, BCG, Bain, Big-4, Accenture and Capgemini views on UK financial services, reconciled.
• Consensus and dissent boardWhere the houses agree and where they split, with the implication for our positioning.