Referenceable people, what they will say and what they will not.

What it holds

• Advocate list by account, with role and relationship owner.
• Agreed reference scope and any restrictions.
• Last contact date, so references are never cold-called.

Sources. Relationship owners · Client consents

• In-life proof captureDelivery outcomes captured while they are fresh and fed back to the proof engine.
• Land-and-expand economicsAccount growth modelled from delivered value, not from hope.