Where each asset enters the response to lift a specific score.

What it holds

• Asset to question mapping for common scoring schemes.
• The score the injection is intended to lift and by how much.
• Evidence that must accompany each injection.

Sources. Scoring schemes · Past bid outcomes

• Productised-asset catalogueRepeatable assets we sell rather than rebuild each time.
• IP defensibility auditWhat is genuinely ours, what is commodity and what needs protecting.